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RALEIGH – The State Employee's Association of North Carolina says Blue Cross Blue Shield crossed the line with its latest public information campaign in the national health care debate.

Now, SEANC is firing back, launching the Web site StopBCBS.com.

Blue Cross Blue Shield, the biggest health insurance provider in North Carolina, recently mailed out a postcard urging North Carolinians against the public option in the national health care reform plan.

"This year, a letter went out for 11 percent premium increases for plan members," says SEANC Executive Director Dana Cope. "That's a problem. At the same time, they're fighting competition in the marketplace using those premium dollars."

But Blue Cross says they believe they were just getting some necessary facts out.

"We believe the postcards probably will not have an impact on premiums," says Lew Bordman, with BCBS. "But some of the legislation being proposed right now would certainly have an impact on premiums."

In response to the postcards, SEANC says its Web site has the facts North Carolinians need.

"It's going to talk about the facts about what Blue Cross and Blue Shield is doing, and why they are doing it," Cope said.

Corrections officer William Powell said he's frustrated by the combination of a premium increase and a costly postcard campaign.

"It sad that there are a lot of state workers whose kids go without insurance," says William Powell. "It enrages me, and it should enrage everyone else."

A recent Elon University poll shows that a majority of North Carolinians support health care reform, and 54 percent of people say they would like a public option.