News14.com

Saturday, November 21, 2009   59º F

Updated 12/26/2007 10:10 AM

Holiday season big for wine sales

By: Stephanie Stilwell

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NORTH CAROLINA -- Christmas is a time when North Carolina’s wine industry benefits from their products being used as holiday presents all across the state.

“We love holidays because people are here and they are collecting and adding wines to take to parties, to take as house gifts, as presents,” said Lenna Hobson with RagApple Lassie Vineyards. “Just general Christmas gifting, if you will, but they've also built in some time for them so they're also coming to taste wine and to have a good time.”

With more than 60 wineries across the state, many residents are snapping up bottles.

With more than 60 wineries across the state, many residents are snapping up bottles.
“They know which wines they like and so when they start thinking about gift giving they call up and say ‘would you send a couple of bottles of this and a couple of bottles to that or to such and such.’ So they already know what they are looking for,” said Hobson.

Though Christmas is a big time for sales, it isn’t the best time of the year for wineries.

“Coming off the harvest it's our busiest time of the year and right up to Thanksgiving is another big wine buying season,” said Thomas Salley with Raffaldini Vineyards. “We're really busy and then toward the end of the year when it starts to get cold we do get a little bit slower.”

For more information about the growing $800 million industry, click HERE.